Pelwhiz actively participated at India Pharma 2018 exhibition & conference which is a joint initiative of Department of Pharmaceuticals, Government of India and Federation of Indian Chambers of Commerce & Industry (FICCI).
The event covered all the sectors of the pharmaceutical industry starting from finished formulations, APIs, Bio-pharmaceuticals, Fine Chemicals and intermediates, Natural extracts, Recipients and many more.
Pelwhiz got an opportunity to learn about the best practices and global experiences, interact with industry leaders, exchange innovative ideas and explore areas of collaboration between the various stakeholders in the Pharmaceutical Industry.
Why should Pharma companies look towards Digital marketing?
Recently, pharmaceutical companies have increased their role in the digital revolution. Pharmaceutical companies are progressively investing in digital marketing strategies including websites, e-marketing, and social media. Digital marketing plays an intrinsic part of new pharma sales and marketing forms. Pharma companies will decide how to position themselves and collaborate with digital technology providers.
Digital marketing offers an opportunity to have mutual conversations, have holistic relationships that engross the customer and patient.
Future of Pharma Industry in India
Now, India’s Pharmaceutical industry is on a good escalation path. At present, the pharmaceutical industry of India is the world’s 3rd largest in terms of volume. Over the years, the Indian pharmaceutical industry has emerged as the most attractive investment destinations in the world.
India’s pharmaceutical sector is lined up to grow to the US $ 55 billion by 2020. About 75% of the top 20 pharma companies are Indian owned. Indian pharmaceutical manufacturing companies are known globally and are competing with the pharmaceutical companies from the developed countries like the United States, Europe, and Japan.