“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible”
– Don Norman
These days, customers are no longer just buyers. They experience the brand, its archetype and all that it represents outside the narrow definition of a product or service. Therefore, creating a brand experience users loveis critical for businesses able to keep users coming back.
Having a great design idea isn’t enough if your customers can’t navigate from A to B on your website or mobile apps. The right interface is required so that your customers remain in their comfort zone and enjoy the experience of taking in the information you give them, without any element of doubt.
At Pelwhiz we apply psychology and technology to design engaging online user experiences that compel people into taking action.