These days, people use a mobile device to search on Google. We have been hearing a lot about mobile first index recently as the most recent progression by Google to make the web more mobile user-friendly and mirror consumer actions styles.
What is Mobile First Index?
Mobile-first indexing means the mobile version of your website turns out to be the initial point for what Google incorporates in their index, and serves as the baseline for concluding rankings.
Google is stirring to a mobile-first index as that’s the sign of the outlook. After few years, the number of mobile users goes beyond the number of desktop users so it’s in Google’s interest to furnish to a mobile user community.
Google has declared that there are more mobile searches than desktop searches. Not only are more people using mobile devices, but they search for information on mobile devices as well. Google has started to use the mobile version of the web as their primary search engine index.
How Mobile First Index has an effect on SEO?
The way the website is viewed by a mobile user can be fully dissimilar as viewed by a desktop user. In assured cases, the links that appear on your desktop version may not even appear in your mobile version of your site. This is a major concern because your site won’t be indexed and ranked correctly. This is why your site can suffer in search engine results page (SERPs).
If you don’t have a mobile version of your site, then your content can be still indexed but will have a negative impact on your overall rankings on desktop search as well as mobile search results. However, if you do have a mobile site, then you should ensure that the content and links that appear on your desktop site must appear on your mobile site as well. This will make sure that Google is able to crawl, index your mobile site and rank properly.
Next, what can you do to ensure your website meets Google’s mobile-first index requirement?
- Firstly, to ensure that both desktop and mobile versions have structured markup data. Also to verify if the desktop and mobile versions are same across by typing URLs of both versions into the structured data testing tool and comparing the results.
- If only your desktop version is verified in (Search Console), add and verify your mobile version as well.
- Make sure your site is mobile friendly. You can check how Google rates your mobile site with their Mobile Friendliness testing tool.
- If you are still spending time optimizing your content along the lines of traditional search engine optimization rules, you can throw out those guidelines in favor of tighter, more user-friendly displays and concise descriptions and metadata.
- Be conscious of your mobile page speed score. Your mobile page speed will now be the page speed ranking signal – not your desktop page speed.
- Emphasis on Google’s Accelerated Mobile Pages (AMP) to become even more important in the near future.
What if I’m not using Responsive Site?
Don’t panic, if you are not using a responsive site and your website is not mobile-friendly there are many ways for you to make it responsive and mobile friendly. Designing a responsive site is vital as it views ranges across desktop and mobile. With responsive web design, you get more traffic to your website and improve your web page’s loading speed.
Suppose you already have a fully responsive site then ensure that your mobile version contains everything that your desktop site does, hinging on your mobile strategy.
How will Mobile-First Indexing change rankings?
As a mobile user, suppose Google go to your website and if your site hasn’t got familiarized to mobile users, then it will not rank well. If you have a site optimized for mobile, you’ll rank well on both mobile and desktop.
Google’s Mobile-First index has been launched in January 2018 and is not going to change the business landscape. Bear in the mind the goal of this new index is to improve the mobile user experience. The key aspect is to check the user experience on both mobile and desktop versions of your site and ensure they are both the same and both are user-friendly. It is vital to perform search engine optimization (SEO) for your site; start with optimizing it for a mobile audience. That’s the main order now.