“A logo is not just a combination of some colors, shapes and fonts. It is an identity of your brand and the face of your business” – Vivek Raghavan, CrowdStudio
A logo is essentially an image of your company which corresponds to your vision in an explicit or representative manner. Your logo is a primary part of your identity. Let’s find out how to choose the right logo for your business.
A professionally designed logo gains notice and leaves a perpetual impression in people’s minds. Effective logos are creative, communicate well with others, and understand ins and outs of your business. Moreover, your logo will determine how customers respond to your brand and your efforts to connect with them.
Is designing a logo simple?
There are plenty of judgments on logos – its purpose and usefulness. Some say that all logos should be simple while others prefer descriptive logos. Your logo needs to appeal to your anticipated audience. We live in a world decorated with brand logos. Even toddlers are able to recognize many.
For any business, a solid and reliable logo can make all the difference. A logo seems to appear as one of the most prominent identity items of the company. It is present everywhere in business cards, CD/DVD labels, emails signatures, brochures/flyers, posters, reports, newsletters, websites, fact sheets, presentations etc.
In short, logo introduces a company, sets a memory in audiences, increases curiosity and creates an impression, establishes brand identity and it is one of the useful ways to be in the competition.
The logo portrays the goals, values, and message of your company. A logo should provide a clear message with a strong association towards your brand.
6 main factors considered for an efficient logo:
A simple logo is more easily identifiable and remembered. While creating a logo, simplicity is the keystone and vital competitive weapon. A fresh and uncomplicated logo gives all the information about the company and has the ability to get noticed.
How should a successful logo design be? It should be memorable, exceptional and leaves a lasting impression. Your logo should help customers to take into consideration that you are present and what you stand for. Memorable logos help customers to recall them. Some examples of the classic and memorable logos of the world are Apple’s logo, Nike’s logo, and McDonald’s logo.
A good logo should dare to be different and also should distinguish you from everybody else. A well-designed logo will also help you to connect with your audience, boost popularity and sales. What is vital is to create something different from that is already out there. Designing a unique logo is about designing something with divergent thinking. It’s important to think creatively.
Balance in Visual Appearance: Size, Color, Design style:
- Color: Selecting the correct logo colors can draw attention to your company and help you attract the right customers. A color expresses feelings, spreads messages, enhances meaning, establishes identity and adds brightness to everyday things. Color plays a key role in logos. Avoid too many complex colors. Examples of colorful logos are eBay and Google etc.
- Size: There is no question whether a logo should be small or big if it delivers the precise message. In order to attract the potential audience, size of the logo doesn’t matter. What matters the most is the concept of developing the logo. Not all big sized logos are attractive, even small-sized logos can be useful and noteworthy if they deliver the company message to its target customers in the right way.
- Design Style: The logo design should reveal your business personality and sense of style. Logo design helps you to express your style and your idea and serves as groundwork to develop other marketing materials. While designing, font style is important and using appropriate font style increases legibility.
Flexible logos also referred to as dynamic logos. A well-designed logo should be flexible and should work well in all size formats including on business cards, brochures, t-shirts design and other marketing materials such as embroidery, stamping etc and on light backgrounds, dark backgrounds and on multicolored backgrounds.
Your logo should also be based on what your target audience and target market want and needs you to be. While developing a logo, you have to do research on your competitors. However, this does not mean that you need to duplicate their logo; it essentially gives you certain useful tips and helps you identify the apt target market.
More info: Find inspiration to design your logo with LogoLounge
What are you waiting for? Your company ought to have a logo that truly symbolizes its core values. To sum up your business into a few brand images is not an easy job. Make sure that the logo that represents you brings the essence of your business to life.